How we choose.
Anyone can list ten thousand things. The work is deciding which few are worth your money, and being able to say why.
Find
We look further than a catalogue.
Suppliers show us far more than we could ever list. We go through it department by department, looking for the things people actually use.
Choose
Most of it is left out.
Every product has to get past the same seven questions. Leaving things out is most of the job, and it is why the list stays short.
Understand
We find out what it actually is.
Materials, size, weight, what it works with. What we can confirm goes on the product page. What we cannot, the page says we do not know.
Source
We buy close to where it is made.
We buy from the manufacturer rather than the end of a chain of resellers, and we check that the next batch can be as good as the first.
Seven questions, asked of everything.
Does it look good?
Someone made real decisions about how it looks.
Does it work?
It does its job without a fight.
Is it well made?
The build and the materials suit what it is.
Is it worth the price?
Not cheap. Fair for what you get.
Would we want it?
We would be glad to own it in a year.
Can the supplier make it well?
The next batch has to be as good as the first.
Does it belong here?
It sits well next to the other things we chose.
Here is what made it.
Every product on the site got past those seven questions. That is the whole list.